Indaba ye-Xiaomi iyinganekwane ukuvelela kanye nokuphazamiseka lokho kunyakazise izisekelo zemakethe yezobuchwepheshe emhlabeni wonke. Lo mkhiqizo waseShayina, owasungulwa ngo-2010, usuphumile ekubeni yi- isiqalo esincane ukuba ngomunye we abakhiqizi be-smartphone abakhulu kakhulu emhlabeni esikhathini esingaphezudlwana nje kweshumi leminyaka. Ikwenze kanjani? Hhayi-ke, mfundi othandekayo, ake singene emkhathini othakazelisayo we-Xiaomi ukuze siwuqonde ukukhuphuka kwe-meteoric kanye nomthelela esibe nawo embonini.
Ukusuka ku-Zero kuye kuQhawe: I-Xiaomi Formula
I-Xiaomi ayizange isungule i-smartphone, kodwa yayenza yasungula kabusha indlela yokuyithengisa. Isu layo lisekelwe ekunikeleni amadivayisi asezingeni eliphezulu ngamanani aphakathi nendawo, isiphakamiso esithathe izigidi zabasebenzisi emhlabeni jikelele. Kodwa bakwazi kanjani ukugcina amanani ancintisana kangaka?
Isihluthulelo sikuwe imodeli yebhizinisi eliyingqayiziveleI-Xiaomi isebenza ngamamajini enzuzo aqinile ekuthengisweni kwezingxenyekazi zekhompuyutha, isusa lokhu ngokuthengiswa kwezinsizakalo nezinye izinto. Ngaphezu kwalokho, ukugxila kwayo ekuthengisweni kwe-inthanethi kuyivumela ukuthi yonge ekusabalaliseni okungokwesiko nezindleko zokumaketha.
Kepha i-Xiaomi ayinelisekile ngamafoni kuphela. Ibhrendi ithuthukiswe a i-ecosystem yomkhiqizo ebanzi kusukela ku-scooters kagesi kuya ku-air purifiers, kuhlanganise ama-smartwatches, omabonakude kanye nezihlanzi ze-vacuum zamarobhothiLokhu kuhlukahluka akubavumeli nje kuphela ukuthi bakhulise imali yabo engenayo, kodwa futhi kuqinisa ukwethembeka kwabasebenzisi.
Enye yezinto ezihlukanisayo ze-Xiaomi yile I-MIUI, isendlalelo sayo sokwenza ngokwezifiso okwe-Android. I-MIUI ayiyona nje i-interface enhle, kodwa ihlanganisa izici eziyingqayizivele kanye nokwenza kahle ezithuthukisa ulwazi lomsebenzisi. Ngaphezu kwalokho, i-Xiaomi ilalele umphakathi wayo, yenza ukuthuthukiswa nokulungiswa okuphakanyiswe abasebenzisi ngokwabo.
I-Xiaomi iqale uhambo lwayo lokuya eChina, kodwa kungekudala yaqala ukubheka imakethe yamazwe omhlaba. isu lokunweba ibiqaphile kodwa iyasebenza, igxile kuqala ezimakethe ezisafufusa njengeNdiya, lapho isifike khona umholi ongenambangi, ngaphambi kokugxumela ezimakethe ezivuthiwe njenge-Europe.
Ukufika eYurophu
Ukufika kuka-Xiaomi eYurophu kwakuyi-a ukuzamazama komhlaba kwangempela emakethe. Imikhiqizo esunguliwe efana ne-Samsung neHuawei ziphoqelekile ukuthi icabange kabusha amasu abo lapho kuqhamuka lo mncintiswano omusha onikeze izinzuzo ezifanayo ngamanani anengqondo kakhulu.
Inselele yesithombe somkhiqizo
Enye yezinselelo ezinkulu uXiaomi abhekane nazo inyakazisa ilebula "yohlobo olushibhile lwamaShayina".Ukufeza lokhu, inkampani ikhethe ukwethula izisetshenziswa ngokuya nge-premium, njengochungechunge lwe-Mi 11 Ultra, oluqhudelana ngokuqondana namafulegi avela kwa-Apple ne-Samsung.
Ifilosofi kaXiaomi "Yentengo Eqotho".
I-Xiaomi yenze inqubomgomo yayo yaba ifulegi "Izintengo eziqotho", ukuzibophezela ekugcineni umkhawulo wenzuzo omkhulu ongu-5% ekuthengisweni kwehadiwe. Le filosofi ayigcinanga ngokubenzela ukuzwela abathengi, kodwa futhi kuphoqe izimbangi zayo ukuthi zicabange kabusha awabo amasu entengo.
Ukuvela kwe-Xiaomi kube ne- umphumela we-domino kuyo yonke imboni. Amanye amabhrendi aphoqeleke ukuthi alungise amanani awo futhi anikele kakhulu ngemali encane ukuze ahlale encintisana. Lokhu kuholele ekutheni a izinhlobonhlobo ezinkulu zezinketho zabathengi kanye nokuthuthukiswa okuphelele kwesilinganiso sokusebenza kwentengo yamadivayisi eselula.
Kuphendula imidondoshiya
Imikhiqizo efana ne-Samsung iphendule inselelo ka-Xiaomi ukuqinisa ububanzi bayo obuphakathi, njengochungechunge lwe-Galaxy A, kanye nokuqalisa amabhrendi angaphansi afana ne-M ukuze aqhudelane esigabeni sezinga lokungena. I-Apple, ngakolunye uhlangothi, yethule amamodeli athengekayo njenge-iPhone SE ukuze kugcinwe isabelo semakethe ezimakethe ezisafufusa.
I-Xiaomi ayibonisi zimpawu zokwehlisa ukukhula kwayo. Inkampani i ukutshala imali kakhulu ku-R&D, ngokugxila okukhethekile kubuchwepheshe obusafufusa obufana 5G, ubuhlakani bokwenziwa kanye ne-inthanethi Yezinto. Ngaphezu kwalokho, bahlola izindawo ezintsha njengemakethe yezimoto zikagesi.
Inselele yokusungula izinto ezintsha
Ukugcina isikhundla sayo, i-Xiaomi idinga ukuqhubeka ukusungula nokuhlukanisaInkampani itshala imali kubuchwepheshe obusezingeni eliphezulu njenge amakhamera angaphansi kwesikrini noma ukushaja okushesha kakhulu, befuna ukubeka izitayela esikhundleni sokuzilandela.
I-Xiaomi ikhombisile ukuthi kungenzeka guqula imakethe esimisiwe ngokuhlanganiswa kwe- umbono, isu kanye nokubulawa ngendlela engenasiciUmthelela wayo udlula kude ukuthengiswa kwama-smartphone; kushintshile umbono walokho umthengi angakulindela ngemali yakhe. Futhi into ejabulisa kakhulu ukuthi, ngokusobala, lesi yisiqalo nje. Uhambo luka-Xiaomi luthembisa ukuqhubeka lujabulisa njengakuqala, futhi sizobe silapha ukuze sikutshele konke ngalo. Ingabe ukulungele ukuyilandela eduze le ndaba ejabulisayo?